Top 10 Reasons To Attend

Why Attend

As the world’s most inspiring content and technology show, IBC focuses on Empowering Content Everywhere to drive thought leadership and innovation across the broadcast and electronic media industry.

IBC is run for the industry, by the industry to provide the tools needed to connect and do business together. At IBC, we think together, we create together, we play together, and that makes us stronger together.

IBC will mark a new era of inclusive hybrid events, with a live event at The RAI in Amsterdam and more content than ever before available to our 250,000 community online.

Amid ongoing rapid change across the media and technology landscape, IBC will help attendees gain the knowledge, connections and insight that will shape success now and in the future.

  • The exhibition: will offer the chance to see the latest innovations and network with the people that are helping to define our industry.
  • The conference: will welcome the top influencers from every sphere of broadcasting and digital media to explore the trends shaping our collective future.

1. IBC is the place to drive sales

It’s where the industry meets to do business.

2. Build for the future

The entire media and technology landscape is experiencing rapid change. Gain the insight and connections that will help you take advantage of emerging opportunities.

3. Discover game-changing innovation

See the latest, ground-breaking products and services.

4. An open invitation to inspiration

IBC will see the launch of five free-to-attend open access show floor theatres. Our content programmes will showcase presentations from industry leaders, panel debates on the hottest issues, technical paper presentations and technology masterclasses.

5. Find the right technologies and services to achieve your business goals

From world-leading brands to the fastest-growing start-ups, IBC is the platform for world-leading companies to showcase their solutions.

6. Build powerful new connections

Network with the top decision-makers and all the people who can help you be successful. Use IBC’s digital platforms to profile your organisation and engage with a 250,000 community.

7. Uncover the results of eight cutting-edge R&D projects

IBC Accelerators brings together cross-industry teams to crack major challenges. Hear the key learnings direct from the project teams.

8. Reconnect with your network

We’ve all been apart for too long.

9. Maximise every moment of your time

A new AI-powered digital platform will make it easy to find the exhibitors that match your interests and book meetings. 

10. Re-energise

Take some time away from the show floor to socialise with the IBC community, including at the IBC Beach and IBC Pub.

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